Samsung regains number two position in Indian smartphone market in Q3 2022

Last updated: Oct 23rd, 2020 at 07:43 UTC+01:00

Bharat is the world'south second-biggest smartphone marketplace, and information technology is quite important for Samsung. Although the South Korean firm has been the number one make globally for years, it has been slipping in the Indian marketplace over the past few years. After losing its 2nd position to Vivo in the previous quarter, Samsung has been able to regain it in Q3 2020.

According to the latest study from market research business firm Canalys, Samsung shipped 10.2 meg smartphones to India, up from 9.v 1000000 units in Q3 2019. The South Korean house'due south market share was xx.four%, and it trailed behind Xiaomi, which shipped 13.ane million smartphones and grabbed a 26.1% share of the marketplace during the aforementioned quarter. Compared to Q2 2020, when the Indian smartphone market took a huge hit due to the COVID-nineteen lockdown, Samsung has been able to more than triple its shipments.

The Southward Korean smartphone behemothic also regained its number 2 position from Vivo. According to researchers at Canalys, Indian consumers refrained from making loftier-value purchases during the 3rd quarter and stuck to buying smartphones as they provide connectivity, pedagogy, and entertainment for a relatively lower cost compared to other electronics such equally computers, laptops, and TVs.

Despite calls for boycotting of Chinese smartphones due to border tensions betwixt Indian and China, Chinese firms accounted for 76% of smartphone shipments in the country. Vivo, Realme, and OPPO, all subsidiaries of parent firm BBK Electronics, shipped 8.viii meg, 8.ane million, and 6.7 million devices. Apple shipped just 800,000 units in the country during the third quarter, less than 10% of Samsung's numbers. Fifty-fifty OnePlus failed to enter the list of top five smartphone brands.

Samsung Market Shipments India Q3 2020